PRODUCT LAUNCH CAMPAIGN

Package Design

Collaborating with the product manager and design engineers, packaging design needed to look rugged, innovative, and portray a high-end product. Working with corrugated box was a challenge so it was critical to work with the vendor to determine the best approach in executing a design that met budget and deadline criteria. We had decided on a black flood with varnish overlay to give a sleek look, but was less expensive than a printed overwrap.